Jerry Lorenzo's house of Fear of God has officially announced a multi-year partnership with the NBA and WNBA. A pivotal moment for the brand, the partnership continues to bridge sports culture with fashion and will allow Fear of God ESSENTIALS create a new space to fill the demands of the modern sports and fan merch era.
The partnership is expected to uphold authentic connection between sport culture. The collaboration between Fear of God and the NBA and WNBA will see the brand act as a cultural touchstone to intersect sports, style and lifestyle. Jerry Lorenzo said in a statement, "The game of basketball has always served as a well of inspiration for Fear of God. "Sport shapes and informs the emotion, point of view, and the very fabric of what we do and who we are as a brand. Our nuanced understanding of this space and its parallels to fashion are embedded in our DNA. It is truly an honor to embark on a multi-year partnership with the league, collaborating with franchises across both the NBA and WNBA. Having a son and twin daughters who all play youth travel and AAU basketball, this one truly hits home. Over the coming years, we're excited to bring this partnership to life on a global scale, delivering thoughtfully designed products that resonate with fans and that transcend time."
Celebrating Fear of God's forever long-standing relationship with the sport of basketball, the first installment of the partnership will see an apparel collection for teams across the leagues including, the Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks, Chicago Sky, Los Angeles Sparks and New York Liberty. Each piece is imbued with Fear of God motifs, signature silhouettes, and detailing paired with the team's monikers. The collection will launch on Fear of God starting on November 20 and NBA on November 27.
Click here to view full gallery at Hypebeast
